LEGACY CHURCH (Lehigh Valley Project)

Thursday, July 30, 2009

ADVERTISING MADNESS!!

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Never in our wildest dreams did we think
or
know how frustrating it can be when dealing
with
marketing, branding, advertising, etc.....

The
Picture/Jpeg above is the draft
of
the billboard we will be displaying
on
both sides of I-78 east and west!

We would really like to know
your
thoughts and ideas on the concept.
So..,
please share and encourage!
Thanks!

Peace and One Love!

p.s. The best way to view it well is to right click the picture and go to "open link in new tab"! Peace!

3 comments:

Ryan said...

As somebody who used to work in advertising I think you are on to the right idea for a billboard. People going by at 65 plus mph don't have time to read a whole lot so branding is what you really want to go for. The only thing I would think about changing is perhaps the font on your web address. Just make sure that it is easy to read while travelling quickly past it. Its the only thing that will point them to where to go (and they may not see the "church" aspect of it).

Great work! How long is it going to run for?

Tiffany said...

I love it! Great job....I would hust put the website in black and possibly a bit bigger. I know driving by at 70mph I could miss it.

LEHIGH VALLEY PROJECT said...

Ryan and Tiffany, we actually did exactly what you both said based on the recommendation of LAMAR. The both really Pop out now. Thanks for the input and encouragement!

Richie